Why App66 for Sponsored Ads?
We blend keyword strategy, ASIN-level granularity, and intelligent bid optimisation to grow ROAS while protecting your brand from competitor conquest.
Brand Visibility
Secure logo and headline placement at the top of search — own the first impression.
Intent-Based Targeting
Keyword, ASIN, and category placements that capture shoppers at peak purchase intent.
Performance Tracking
Real-time dashboards plus Amazon Marketing Cloud insights for full-funnel visibility.
Off-Amazon Extension
Sponsored Display retargeting reaches your audience beyond Amazon.com.
Cost Control
CPC bidding tied to profit-aware ACoS targets — no wasted spend.
Sponsored Video
Up to 3x CTR lift with in-house video creative built for Sponsored Brands Video.
Client Success Story
App66 restructured our Sponsored Products from a flat keyword list into a tiered SKU-level strategy. ACoS dropped from 38% to 17% in eight weeks and new-to-brand sales almost doubled.
— Priya Sharma, Brand Director, Home & Kitchen
Our Campaign Process
A proven, accountable framework from kickoff to scale.
Goal Definition & Strategy
Map category, margins, and growth targets; define ROAS and NTB goals; architect the full ad-type plan.
Campaign Launch
Keyword harvesting, negative mining, competitor ASIN targeting, and bid configuration.
Reporting & Insights
Live dashboards with AMC overlays for share of voice, NTB measurement, and incrementality.
Continuous Optimisation
Daily bid, budget, placement, and daypart refinements to maintain and improve ROAS.
Frequently Asked Questions
Most brands benefit from all four types tiered by funnel position: Products for defence, Brands for NTB, Display for retargeting, Video for CTR lift.
Sponsored Products show meaningful ROAS movement in 2–3 weeks. Brands and Display compound over 60–90 days.
Yes — our in-house team covers headlines, lifestyle imagery, Brand Store updates, and Sponsored Brand Video.
Yes — we manage campaigns across Seller Central, Vendor Central, and hybrid account structures.
Tired of Watching Competitors Outbid You?
Most brands leave over 20% ROAS on the table from inefficient Sponsored Ads structure. Let us audit and rebuild your campaigns for maximum impact.
No commitment required. Free initial consultation.