Why App66 for Streaming TV?
Streaming TV paired with Amazon DSP’s exclusive inventory and closed-loop measurement ties your ad spend directly to business outcomes — not just impressions.
Extensive Reach
120M+ unduplicated US STV viewers — the largest addressable streaming audience available.
Engaged Audiences
STV viewers watch 2+ hours daily, delivering exceptional attention and ad recall.
Premium Inventory
Exclusive placements on Freevee, Twitch, Thursday Night Football, and Fire TV apps.
Incremental Lift
STV + display retargeting delivers 320% detail page view lift and 150% purchase lift.
Closed-Loop Insight
Amazon Marketing Cloud ties impressions directly to sales, branded search, and conversions.
Custom Retargeting
Build mid and lower-funnel audiences from STV viewers for follow-up display campaigns.
Client Success Story
We had never run linear TV before. The App66 team built an STV plan that gave us the reach of broadcast with the measurability of digital. Branded search tripled in 90 days.
— Marcus Chen, VP Growth, DTC Beverage Brand
Our Campaign Process
A proven, accountable framework from kickoff to scale.
Audience Modelling
Build viewer profiles from Amazon first-party signals and your CRM data.
Creative Adaptation
Resize and re-cut assets to STV specifications; test multiple variants.
Launch
Activate across Freevee, Twitch, Fire TV, and third-party CTV via Amazon DSP.
Measure & Iterate
Monitor view-through conversions, DPV lift, and incremental reach; shift budget toward top supply.
Frequently Asked Questions
Managed-service STV campaigns via Amazon DSP typically require a $50K monthly minimum.
Preferred, but we offer creative adaptation and in-house production for brands without existing STV assets.
Amazon Marketing Cloud ties STV exposure to downstream sales, branded search lift, and new-to-brand conversions.
Yes — Amazon DSP is open to all advertisers and retains its first-party targeting advantages regardless of whether you sell on Amazon.
Ready to Show Up Where Your Customers Actually Watch?
Streaming TV is no longer optional for brands targeting cord-cutters. Build a plan that links premium reach to measurable business results.
No commitment required. Free initial consultation.