Amazon Audio

Why App66 for Amazon Audio?

Audio is the most under-bought premium inventory on Amazon. Non-skippable, screen-free, and closed-loop measurable — audio reaches audiences that no other channel can claim.

Smart Speaker Leader

Alexa holds ~23% of the connected home speaker market — the largest addressable voice audience.

Closed-Loop Measurement

Amazon Ad Tag ties audio exposure directly to on-Amazon sales and brand lift studies.

Brand Safety Control

Exclude up to 5 content genres and block news, explicit, or unrated content programmatically.

Exclusive Supply

Amazon Music Free Tier, Twitch audio, Alexa News, and local radio publishers — unique reach.

Alexa Voice CTAs

Voice-interactive ads are 1.5x more likely to drive purchase intent than standard audio.

Companion Banner

Clickable 1024×1024 banner on Echo Show and mobile devices runs alongside every audio spot.

Client Success Story

The campaign targeted drivers during their evening commute with a voice CTA. Dealership configurator visits rose 41% and aided awareness improved by 18 percentage points in just eight weeks.

— Lisa Garcia, CMO, Regional Auto Group

+41%
Configurator Visits
+18pts
Aided Awareness
+2x
Brand Favourability vs Benchmark

Our Campaign Process

A proven, accountable framework from kickoff to scale.

Week 1

Script & Voice

10–30 second scripts written, voice talent selected, and voice-interactive CTAs developed.

Week 2

Production

Audio produced to Amazon spec (192 kbps min, -14 dBFS RMS); companion banner created.

Week 3

Launch

Goes live across Amazon Music Free Tier, Alexa News, Twitch audio, and APD.

Ongoing

Measure Lift

Track brand lift studies, sales attribution, voice-CTA engagement, and daypart performance.

Frequently Asked Questions

Amazon accepts 10–30 seconds. We recommend 15 seconds as the sweet spot between completion rate and message density.

Yes — via Alexa voice CTAs (“Alexa, add to cart”) and clickable companion banners on Echo Show and mobile devices.

Audio runs through Amazon DSP. Broader plans carry a $50K monthly minimum; standalone audio buys are available above that floor.

Yes — Twitch audio, Alexa News, and third-party APD inventory can be purchased together or independently.

Audio Is the Channel Your Competitors Are Not Buying

17M Free Tier listeners, 23% smart speaker market share, non-skippable, and closed-loop measurable. Book a call to hear how audio fits your media plan.

No commitment required. Free initial consultation.