Amazon Audio ads are non-skippable 10–30 second spots that play during ad breaks on Amazon Music's free tier, Twitch, news, and third-party APD audio supply. Reach 17M+ Free Tier listeners and millions of Alexa devices.
Trusted by audio-forward brands
Audio is the most under-bought premium inventory on Amazon. Closed-loop measurement, voice-interactive
creative, and exclusive Free Tier reach make it our highest-leverage channel for awareness.
Alexa devices command roughly 23% of the connected home speaker market — and only Amazon owns both the device and the audio inventory.
Amazon Ad Tag plus first- and third-party measurement studies tie audio exposure to on-Amazon sales and brand lift.
Exclude up to five genres or block news, explicit, and unrated content — and apply Amazon's proprietary brand safety screens.
Reach Amazon Music Free Tier (17M+ listeners), Twitch audio, Alexa News, and Local Radio Publishers — all in one buy.
Spots with an "Alexa, remind me" CTA are 1.5x more likely to drive purchase intent than standard audio.
Pair audio with a 1024x1024 banner on Echo Show devices — clickable on mobile, desktop, and tablet for direct response.
From scriptwriting to voice-CTA design to closed-loop measurement.
We write scripts hitting your 10–30 second window, casting voice talent that matches your brand tone — and adding voice-interactive CTAs where they fit.
Audio files produced to Amazon spec: 192 kbps minimum, -14 dBFS RMS, 0.2 dBFS peak. Companion 1024x1024 banner created for Echo Show.
Campaign goes live across Amazon Music Free Tier, Alexa News, Twitch audio, and APD with audience targeting and frequency caps.
Brand lift studies, on-Amazon sales attribution, and voice-CTA engagement reporting show what's working — and which dayparts to scale.
Between 10 and 30 seconds — any duration in that range is accepted. We typically recommend 15s as the sweet spot between completion rate and message density.
Yes — through Alexa voice CTAs ("Alexa, add to cart") and the clickable companion banner on Echo Show. Both are measured back to on-Amazon conversion.
Audio runs through Amazon DSP and typically sits within a broader DSP plan with a $5K monthly minimum. Standalone audio buys are possible above that floor.
Amazon Music Free Tier is the largest audio supply, but you can also buy Twitch audio, Alexa News, and third-party APD inventory together or in isolation.
17 million Free Tier listeners. 23% of the smart speaker market. Non-skippable.
Closed-loop measurable. Let's talk about why you should be there first.
Book an Audio Strategy Call
No commitment required. Free initial consultation.
