Amazon DSP gives you exclusive access to display inventory on Amazon.com, IMDb, Twitch, and Amazon Publisher Direct — plus hundreds of behavioural and shopping-signal audiences only Amazon can build.
Managing $20M+ in annual DSP spend
Display is only as good as the data behind it. We pair Amazon's first-party shopping
signals with cross-channel measurement so every impression is accountable.
Run on Amazon.com, IMDb, Twitch, and Amazon Publisher Direct — premium inventory unavailable to non-Amazon DSPs.
Retargeting, lifestyle, behavioural, in-market, AMC custom audiences, lookalikes, and contextual — all in one stack.
Test headlines, lifestyle vs product imagery, colour palettes, and CTAs head-to-head so winning creative scales fast.
Amazon Publisher Direct unlocks premium publisher sites and exchanges, all retargeted using Amazon first-party signals.
Track on-site visits, web conversions, plus Amazon sales and ROAS for products sold on the marketplace.
Retarget Streaming TV viewers with clickable display the next day — a proven 320% lift in detail page views.
From audience architecture to creative testing to incrementality measurement.
We map the funnel — prospecting, consideration, retargeting — and build segments for each stage using Amazon and AMC data.
Multiple ad variants per audience: product-led, lifestyle-led, and benefit-led. We test format mix across responsive and HTML5.
Campaigns deployed across Amazon-owned-and-operated, Amazon Publisher Direct, and third-party exchanges with frequency caps in place.
Weekly creative rotation, supply path optimisation, and incrementality testing keep cost-per-action falling.
No. Amazon DSP is available to both endemic (sells on Amazon) and non-endemic advertisers. Non-endemic brands still benefit from Amazon's first-party audience targeting.
Managed-service DSP campaigns typically require a $50,000 minimum monthly spend. We can structure programs around that floor to maximise efficiency.
Sponsored Display lives inside the Amazon Ads console and is ASIN-driven. DSP is the full demand-side platform with deeper audience targeting, more inventory, and richer measurement via AMC.
Yes. Our creative team builds responsive HTML5 banners, static creative across all IAB sizes, and lifestyle imagery aligned to your brand book.
Most brands run Sponsored Ads but ignore the 60%+ of shoppers who browse and
bounce. DSP brings them back. Let us show you how.
Book a DSP Audit
No commitment required. Free initial consultation.
