Why App66 for Online Video?
Online video sits between paid social and Streaming TV. We treat it as both a brand and performance channel — using Amazon’s first-party signals to reach the right audience at the right moment.
Premium Inventory
IMDb, Twitch, APD, and curated publishers — zero MFA, brand-safe environments only.
First-Party Audiences
Amazon shopping and streaming signals — no stale cookies, no third-party guesswork.
Cross-Screen Delivery
Desktop, mobile, and tablet with STV deduplication to avoid audience overlap.
Brand + DR Goals
Upper and lower funnel measured against the same audience in a single campaign.
Incremental Reach
OLV + STV expands your unduplicated audience reach by approximately 35%.
Curated Content Categories
Business, Entertainment, Food, Health, Home, Sports, Style, and Technology.
Client Success Story
We needed something between social video and linear TV. App66’s OLV plan reached the right households at the right frequency without wasting budget on low-attention environments.
— CPG Brand Manager
Our Campaign Process
A proven, accountable framework from kickoff to scale.
Brief & Goals
Align on KPIs; determine whether OLV runs solo or paired with STV and Display.
Creative Adaptation
6s, 15s, and 30s cuts produced; first-3-second hook tested across variants.
Launch
Deployed across IMDb, Twitch, and APD with frequency capping and brand safety controls.
Measure & Optimise
Track VCR, view-through conversions, and incremental reach; rotate creative monthly.
Frequently Asked Questions
OLV runs as pre/mid-roll on desktop, mobile, and tablet. STV is full-screen on connected TV. They are complementary and best used together.
6s for reach and frequency; 15s for the awareness sweet spot; 30s for brand storytelling with engaged audiences.
Yes — we optimise OLV against site visits, Amazon sales, and downstream conversions via Amazon Marketing Cloud.
Yes — via Amazon DSP and our standalone Twitch channel expertise for gaming and lifestyle brands.
Time to Treat Video as Both Brand and Performance
Online video expands your reach, builds brand recall, and drives measurable conversion. Stop treating it as just an awareness tool.
No commitment required. Free initial consultation.