Online Video ads deliver targeted reach across premium inventory like IMDb, Twitch, and Amazon Publisher Direct — supporting both awareness goals and lower-funnel conversion in a single buy.
Trusted by entertainment and CPG brands
OLV sits between paid social and Streaming TV — premium environments, deep targeting, and direct
response measurement. We treat it like both a brand and performance channel.
Run on IMDb.com, Twitch, Amazon Publisher Direct, and curated third-party publisher sites — no MFA, no clickbait.
Target using Amazon's shopping and streaming behaviour signals — not cookie-decayed third-party data.
Deliver consistent frequency across desktop, mobile, and tablet — with built-in dedup against your STV plan.
OLV supports both upper-funnel awareness KPIs and lower-funnel conversion — measured against the same audience.
Combining OLV with Streaming TV expands unduplicated reach by an average of 35% versus running STV alone.
Buy by category — Business, Entertainment, Food & Travel, Health, Home, Sports, Style, Technology — for brand-safe context.
Premium supply, audience-led targeting, and measurement built in from day one.
We align on awareness vs performance KPIs, target audience, and whether OLV runs solo or paired with STV/Display.
We adapt existing video assets to OLV specs — typically 6, 15, and 30 second cuts — and test multiple hooks for the first 3 seconds.
Campaigns activate across IMDb, Twitch, and APD with frequency capping and brand safety controls in place.
We track VCR, view-through conversions, and incremental reach — shifting investment toward whichever supply or audience earns the highest lift.
OLV runs on desktop, mobile, and tablet — typically pre-roll and mid-roll on publisher sites and apps. STV is full-screen on connected TV devices. They complement each other; together they expand unduplicated reach.
It depends on the goal. 6-second bumpers drive reach and frequency cheaply; 15s is the sweet spot for awareness with completion; 30s suits storytelling and complex products.
Yes. We optimise OLV against site visits, conversions, or downstream Amazon sales — not just video completion rate. Lower-funnel KPIs are increasingly measurable through AMC.
Yes — Twitch inventory is part of the Amazon DSP video supply we plan against, and we have dedicated channel expertise for Twitch as a standalone surface too.
OLV isn't just social pre-roll — done right, it expands reach, builds brand,
and drives measurable conversion. Let's build a plan.
Book a Video Strategy Call
No commitment required. Free initial consultation.
