Twitch is where 17.5M people show up every day to watch live. Median viewer age 29, average household income $152K, and ad-attention 8x longer than Facebook. We unlock Twitch video, display, and Sponsored Display via Amazon DSP.
Trusted by gaming, lifestyle, and DTC brands
Twitch isn't just about gaming anymore — it's where 7M unique streamers go live monthly across music, sports, food, and IRL. We help brands enter this community without feeling like outsiders.
Median age 29, average HHI $152K, 71% of viewers are young adults 16–34 with HHI averaging $125K. A high-value, hard-to-reach segment.
Daily average 17.55M visitors. Video ads viewed 8x longer than Facebook and 2x longer than YouTube — attention you can't buy on social.
Twitch viewers index 142 for buying brands they see advertised and 166 for feeling represented in advertising — they want to engage.
54% of users would buy a product or service for the community experience — making Twitch one of the few platforms where culture drives purchase.
Reach Game Viewers, Esports Viewers, Sport Viewers, Console / PC / Mobile gamers, and Top Game segments — both on and off Twitch.
Top viewer interests: Music (69%), Gaming (68%), Food & Drink (62%), TV (61%), Cooking (59%), Eating Out (52%), Science (52%).
Native to the platform, measured against your real funnel.
We identify which Twitch segments — gaming, esports, lifestyle, or off-Twitch — match your brand and growth goals.
Twitch viewers spot inauthentic ads in seconds. We produce creative that respects the platform's tone — community-first, not corporate.
Run Twitch Video and Display placements via Amazon DSP, plus Sponsored Display on Twitch for retargeting on and off the platform.
We track completion, branded search, and downstream conversion — scaling segments that perform and retiring those that don't.
Not at all. Music, food, sports, lifestyle, and CPG brands all run on Twitch successfully. The audience interests are broad — Music (69%), Food & Drink (62%), Cooking (59%) all over-index against the general population.
Programmatically through Amazon DSP — Twitch Video, Twitch Display, and Sponsored Display. We plan it as part of your broader DSP strategy with shared measurement.
Twitch supports DCM, Amazon Ad Server, and Flashtalking. All creative and tracking must be SSL-compliant (HTTPS), and standard JavaScript tags are supported. HTML5 initial load 100KB max.
Twitch viewers reward brands that show up authentically. We brief creative for the platform's tone — community-first, in-context, often humorous — rather than repurposing TV spots.
83M monthly US viewers, 8x ad attention vs Facebook, and a 142 index for buying
brands they see advertised. Stop missing the audience.
Book a Twitch Strategy Call
No commitment required. Free initial consultation.
