Why App66 for Display Advertising?
Display is only as good as the data behind it. We combine Amazon’s exclusive first-party signals with advanced audience architecture to drive real business outcomes — not just impressions.
Exclusive Supply
Amazon.com, IMDb, Twitch, and Amazon Publisher Direct — inventory unavailable to most advertisers.
Advanced Targeting
Retargeting, behavioural, in-market, AMC-built audiences, lookalikes, and contextual signals.
Built-in A/B Testing
Headlines, imagery, colour palettes, and CTAs tested head-to-head in every campaign.
Extended Reach
Premium publishers retargeted using Amazon first-party shopping and streaming signals.
Measurable Outcomes
On-site visits, web conversions, Amazon sales, and ROAS — all tracked and reported.
Complements STV
Retargeting STV viewers with display delivers 320% uplift in detail page views.
Client Success Story
Our Sponsored Ads were tapped out. App66 layered DSP retargeting on top, and suddenly browsers who had bounced were coming back — and buying. The retargeting ROAS was 6.8x.
— Alexa Bennett, Head of Performance, Beauty Brand
Our Campaign Process
A proven, accountable framework from kickoff to scale.
Audience Architecture
Funnel mapping using Amazon data and AMC to define retargeting, prospecting, and lookalike segments.
Creative Strategy
Product-led, lifestyle-led, and benefit-led variants produced; responsive and HTML5 formats.
DSP Activation
Deployed across Amazon-owned-and-operated, APD, and third-party exchanges simultaneously.
Test, Learn, Scale
Weekly creative rotation, supply path optimisation, and incrementality testing to grow ROAS.
Frequently Asked Questions
No — non-endemic brands benefit significantly from Amazon’s first-party audience targeting. DSP is open to all advertisers.
Managed-service DSP campaigns typically require a $50,000 monthly minimum.
Sponsored Display is ASIN-driven within the Amazon Ads console. DSP offers deeper audiences, broader inventory, and richer AMC measurement.
Yes — we produce responsive HTML5 banners, static IAB-sized assets, and lifestyle imagery aligned to your brand guidelines.
Stop Leaving Re-engagement Revenue on the Table
Most brands running Sponsored Ads overlook the 60%+ of shoppers who browse and leave. DSP display re-engages them with precision — before they buy from a competitor.
No commitment required. Free initial consultation.
Real Results From Real Campaigns
“Within the first 90 days, app66 increased our ROAS from 2.4× to 7.1× while cutting wasted impressions by 38%. The publisher transparency alone changed how we plan every campaign.”
— Sarah Kim, Head of Performance, TechCorp Global
Performance by Campaign Phase
How We Drive Results
A clear, accountable process — from first audit to ongoing optimisation.
Discovery & Audit
We audit your current media spend, identify wasted budget, and map your audience against our 500+ publisher network.
Strategy & Planning
Our team builds a custom media plan aligned to your KPIs — channel mix, targeting strategy, budget allocation, and flight timing.
Campaign Launch
Campaigns go live across approved channels. Every placement is verified, every creative checked for brand safety before a single impression runs.
Optimise & Scale
Weekly reviews, live reporting, and continuous optimisation drive ROAS higher every month. You see everything — publisher names, placement data, full attribution.