Connected TV Now Available

Reach Cord-Cutters on Streaming TV

More than 90% of Amazon's ad-supported STV audience watches over two hours of streaming content every day. We help your brand show up in those moments — on Freevee, Twitch, Thursday Night Football, and across Fire TV.

Trusted by 50+ DTC and retail brands

Our Campaign Result

Why App66 for Streaming TV?

STV transforms passive viewing into measurable performance. We pair Amazon DSP's exclusive STV
inventory with closed-loop measurement so every spend ties to an outcome.

How We Run Streaming TV Campaigns

A full-funnel framework from audience modelling to incrementality measurement.

WEEK 1

Audience Modelling

We define your STV viewer profile — lifestyle, in-market, lookalike — using Amazon first-party signals and your CRM data.

WEEK 2

Creative Adaptation

We resize and re-cut your existing video assets to meet Amazon STV creative specs and test multiple variants for performance.

WEEK 3

Launch Across STV Supply

Activate across Freevee, Twitch, Fire TV apps, and third-party CTV publishers — all bought programmatically via DSP.

ONGOING

Measure & Iterate

We monitor view-through conversions, detail-page lift, and incremental reach weekly, shifting budget toward the highest-performing supply.

Frequently Asked Questions

What is the minimum spend for a Streaming TV campaign?

Amazon DSP managed-service typically requires a $5,000 minimum monthly spend. We work with your team to set a budget that delivers meaningful reach without overspending.

Ideally yes, but we can adapt existing creative to STV specs or partner with our in-house team to produce CTV-ready assets from scratch.

We use Amazon Marketing Cloud (AMC) to tie STV exposure to on-Amazon sales, branded search lift, and downstream conversion across the customer journey.

Yes. Amazon DSP is open to advertisers who don't sell on Amazon. You'll still benefit from first-party audience targeting and premium STV inventory.

Ready to Show Up Where Your
Customers Actually Watch?

Streaming TV is no longer optional — it's where the audience has moved.
Let's build a STV plan that ties premium reach to real outcomes.

Book a Strategy Call

No commitment required. Free initial consultation.