On 11 and 12 November, White & Private Label Expo takes over ExCeL London. The organisers list 16,000 attendees, hundreds of white and private label manufacturers, and thousands of retailers, online sellers and ecommerce professionals. Entry is free, and one ticket also covers the co-located Smart Retail Tech Expo, E-commerce, Packaging and Labelling Expo, and Retail Supply Chain & Logistics Expo
A good product and a good price get you listed. They rarely get you chosen. When several sellers offer similar items, the brand that shoppers remember, search for and trust wins repeat sales at a lower cost.
That is a brand-building problem, and it is also a measurement problem. If you cannot tell which advertising changed shopper behaviour, you cannot tell which to scale.
Sponsored ads capture people who are already searching. Amazon DSP, the programmatic platform we manage for brands, lets you also reach shoppers on and off Amazon with display, video and streaming TV, and retarget people who looked at your product but did not buy. We manage sponsored ads and DSP together, so the two work from the same plan.
Many private label sellers depend on a small group of repeat buyers or on one marketplace. We will show how audience targeting and new-to-brand reporting can help you find out whether you are reaching people who did not know you.
Platform dashboards show clicks and attributed sales. They do not show what would have happened anyway. We will explain brand studies, store and website visit studies, and marketing mix models in plain language, and which ones suit a growing brand with a limited budget. Our free guide, How to Measure the Impact of Your Advertising, covers the details.
You do not need a large team or a long history. We will help you work out whether DSP is the right next step for your brand, or whether something simpler should come first.
